WDE Connector for Sugar CRM

Today, companies expect their customer service solutions to integrate into their CRM systems without expensive customization work. They require seamless integration that gives their contact center full visibility into customer data contained in Sugar, without extensive effort and cost. Yet, their own internal structure can make this difficult, since CTI and Sugar CRM solutions are typically managed by two different teams and cost centers.

The Genesys Workspace Desktop Edition (WDE) Connector eliminates the extensive Sugar work usually required to customize the connection between the CRM and contact center. Keeping as much of the customization as possible within the WDE Connector’s scripting module reduces the total cost of the integration and allows the business to maintain control in Genesys instead of in the CRM.

The WDE Connector makes CRM a service for the contact center, allowing the CRM to control the external toolbar and WDE to control Sugar. With the WDE Connector, caller data from the CRM is attached to service and sales calls in real time, so agents have the information they need to efficiently provide first call resolution.

As part of the Genesys Professional Services asset portfolio, the WDE Connector expands the footprint of Genesys Workspace, allowing it to interact with the Sugar CRM Desktop and enhance agent productivity by providing screen pop, case transfer and click-to-dial functionality.